BRATISLAVA – My blog-servations notwithstanding [see post above], I see several compelling reasons for why young or aspiring journalists should join the blogosphere.
It’s not only “practice makes perfect”: the more you write, the more it improves.
First, I consider my blog as a diary of sorts. But not the kind you stuff under your pillow. It’s a public diary. In a for-your-eyes-only diary, you can write as sloppily as you want. No worries about spelling, grammar, structure, transitions, etc. If you prefer stream of consciousness to actual story-telling, fine.
This public diary, though, requires greater discipline and higher standards. If your name is attached to any piece of writing, for anyone to read, you want it in the best possible condition. That forces you to take the writing more seriously, choose more selectively which topics may be of interest to readers, smoothe the edges, clean it up, post only what you can be proud of.
In other words, treat the Internet as editor.
Second, blogging offers you an opportunity to hone specific writing and reportorial skills. Sitting in a café? Capture color, describe the scene. Want to dabble in opinion-writing, feature-writing, travel-writing, humor? Your nine-to-five existence may not afford you such opportunities. But your blog can. I myself use mine to venture into writing styles new to me, as a career newspaper guy.
Which leads to a third benefit to blogging: a showcase for your work. Plenty of people are trying to impress editors with ideas for what they’d like to do. You, though, can show them you’re doing it. Direct them to the relevant links on your site. Journalistically, we call this “show, don’t tell.” There’s not a more persuasive way to make your case.
Lastly, if you’re out there, toiling in obscurity like me, blogs enable you to “build your brand”: This is who I am, this is what I do.